Tea andCulture Club
00Overview
2024 – 2025 · Brand · Social · Web
A year building the visual identity for UW's Tea & Culture Club across print, social, and video.
As creative lead for the University of Waterloo Tea & Culture Club, I built and maintained the club's visual identity across event posters, Instagram, short-form video, print flyers, and a website developed with the exec team.
Work ran in weekly cycles of meeting announcements, themed tea weeks, sticker and QR campaigns. From fall to spring, the style and marketing evolved as I made new assets, used new tools and colours, and expanded reach across campus.
01W25 Event Posters
Winter 2025 posts—timing, campus location, and tea selections. I experimented with different fonts and art styles throughout the three terms—starting in Photoshop, then moving into Blender to build 3D assets and world-building.
02F24 Event Posters
Earlier pass at the club look—weekly drops and term highlights. I kept a smaller Instagram layout pre-update and focused on playing with colour early in the term.
03Physical Flyers
Print-ready pieces for boards and high-traffic spots at UW. About 200 copies were printed, handed out at Club Fair, and some were submitted to WUSA at the University of Waterloo and hung officially.
04Brand Assets
Sticker rounds, infographics, QR flows, and promo graphics. We also made a Spotify playlist, and stickers were available with membership.
05Reels & Video
Motion cuts from Instagram—three columns and a four-up grid.
06Website
Site frames built with club collaborators—layouts, sections, and branded UI.